The power and value of the Hulu brand will reach worldwide audiences beginning October 8, when it becomes the global General Entertainment brand on Disney+, replacing Star in international markets.
With this change, and in preparation for a fully integrated unified app experience next year, users will begin to see further integrations of Hulu across the Disney+ app as part of an ongoing and iterative slate of product updates on the homepage and beyond. This includes a series of design and navigation enhancements rolling out over the coming weeks and months — offering a more dynamic and intuitive experience.
